Outdated: How to see it & how to fix it

STRATEGY
img

Posted by Sidd Ramdas 1 year ago

Pace, Change, Technology – Change at the speed of thought.

Do you feel outdated? Technology is advancing as you read these very words, and it can be hard to know for sure if you are keeping up or lagging behind. This can be costlier than you might expect. When Microsoft polled their customers, they discovered that over 90% of them would abandon a company over outdated technology. It is more than just aesthetics. Cutting-edge tech gives you an edge over competitors. It keeps customers loyal with every phone upgrade. There are some telltale signs to look out for to make sure the future is not leaving your company in the past.

Do you and your employees have to be at the office to get everything done? There are plenty of options nowadays for mobility – cloud-based storage, virtual meetings, and high-powered portable tablets. A lot can be accomplished remotely, which allows for greater freedom and comfort for everyone involved. Yes, there is something to be said for having everyone in the same room looking at the same image or document. But sticking to this mindset ignores the surrounding world. We all have devices in our pocket that can show us whatever you might want to project onto a wall. Mobility means speed and efficiency. 

How long does your website take to load? Customers expect to see something on their screen within a few seconds. Make sure your site is built well – simple and sleek designs work far better than clutter. If your devices spend a lot of time loading documents, it may be worth spending a few extra dollars for upgrades. Slowdown means a loss of productivity and increased frustration. New hardware and software can give your business a much-needed boost.

Are you using a mess of different programs that do not seem to fit together? Inefficiency is one of the biggest killers in the tech race. Phone calls can now be routed automatically with auto attendant technology. Microsoft Office 365 provides all the classic Office programs you know and love, including Word and Excel, in one streamlined package with cloud storage. One great program can do the work of many mediocre ones. You do not want to lose time or documents to old-fashioned sharing and storage methods. Streamlining means greater focus and makes things easier for both customers and employees. When these two groups are happy, you are ecstatic.

Would you want to work with a company that uses a rolodex? Or would you go with the company that has an online contact list? The tech you use can be obvious to customers. That image can harm your brand because people see improved technology as improved service. There are plenty of inexpensive steps you can take to modernize. Clients will put greater trust in you. Employees will work better and faster. You will wonder why you did not make these changes sooner. Staying up-to-date means keeping up with your competitors and with the modern world.

COMMENTS