Here is our lexicon, our essential concepts that form the basis of our work, our values, and our strategy.


We have an ambitious purpose, and it is to help companies and individuals not only attain mastery over tools and technology, but also pave the way for implementation, to maximise its impact. We believe this helps create an empowered future and helps realise the true potential of transformation of human lives.


We believe a company can innovate as effectively as start-ups, and for that it will have to re-create its business model to either leverage a new technology, or address an entirely new group of customers. Successful companies operate on well-established business models that can be broken down into four elements: a customer value proposition that fulfils an important job for the customer in a better way than competitors' offerings do; a profit formula that lays out how the company makes money delivering the value proposition; and the key resources and key processes required to deliver that proposition.

Game-changing opportunities deliver a radically new customer value proposition: They fulfil a job that needs to be done in a dramatically better way, solve a problem that's never been solved before or serve an entirely unaddressed customer base. Capitalising on such opportunities doesn't always require a new business model.


Emerging technologies are those which are rapidly accelerating and shaping major industries and all aspects of our lives such as artificial intelligence (AI), data science, blockchain, and robotics. We believe that the solution to the world's most pressing challenges lie in the intersection of these emerging technologies. That is, when two or more of these technologies are used in combination to attack a persistent challenge, the possibility of developing a sustainable solution becomes much more likely.


Developing a mind-set to apply technology and innovation, and being open to being disrupted, requires a way of thinking in order to create abundance and growth. We believe that preparing the mind-set and rewiring our existing beliefs is critical, given the pace of disruption and change. It is imperative to focus our energies on the future and remain open to the possibilities of the known unknown.


At IW, we believe in the power of collaboration and sharing, as a multiplier for true growth and propulsion of change. Knowledge & insights should be free and easily accessible. This is the age of change that is touching every aspect of human life.

We have an unprecedented opportunity to create impact on all aspects of our life, society and environment.

We strive to achieve a more equitable innovation model, that is open and free and levels the playing field.